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Oklahoma Horizon
Improving rural Oklahoma. That is the focus of the new
television show Oklahoma Horizon. From economic
development to education, the show highlights the stories of
Oklahomans from across the state.
“Agriculture is changing, and so are the communities that
support it,” said Rob McClendon, executive producer. “Each
week we strive to give our viewers context to the changes in
our world. We go behind the headlines and try to offer
intimate stories on people and places who illustrate the bigger
picture ”
Agriculture is a $7 billion industry in Oklahoma. Oklahoma
Horizon focuses on agriculture because it is so vital to the
state’s economy, and many people do not realize it. The
innovations and commitment of farmers and ranchers
throughout the state are driving Oklahoma’s economy
forward.
Oklahoma Horizon is a 30-minute weekly show that is a
partnership between the Oklahoma Department of
Agriculture, Food and Forestry and the Oklahoma
Department of Career and Technology Education. The
studio is located at CareerTech’s state department in
Stillwater, Oklahoma. The show debuts on RFD-TV
Thursdays at 6:30 p.m.
McClendon said Oklahoma Horizon tries to give a global
perspective on stories with a local focus.“Cattle and wheat are
the big two agricultural receipts in Oklahoma, and we realize
that growers and ranchers know their own operations well,”
McClendon said. “What we want to do is show how their
industry can be impacted by global events.”
Oklahoma Horizon has done several international stories.
The staff followed Made in Oklahoma companies to Puerto
Rico for an international food show and highlighted
Oklahoma’s trade with countries such as Cuba and China in other programs. McClendon will travel this summer to
report on the establishment of trade ties with a former enemy
– Vietnam. This summer Horizon will feature a series of
stories from Israel. “ While we are now learning how to
protect ourselves against Bio-Terrorism, it’s a threat the
country of Israel has had to deal with for decades”
McClendon said.
The Horizon video crew saw first hand how Israeli ag
producers have had to structure their operations to meet food
safety measures to not only protect their food supply, but
keep export markets open.
“Our world is changing so fast, and it’s only human nature to
be resistant to change,” McClendon said. “But what we do
with each of our stories is show how people and even entire
towns have embraced everything from new technology to new
attitudes to improve their lives.”
McClendon has 15 years of experience reporting on
Oklahoma agriculture as the host of the former SunUp
program. He has also been a news anchor for CBS and ABC
affiliates.
Members of the Oklahoma Horizon production team are
employees of the Education Technology Resources and
Communications and Marketing divisions of CareerTech.
McClendon and the other staff members will cover stories
from across Oklahoma, showcasing those people and
businesses who contribute to the state’s economic
development.
The show is also done in cooperation with Oklahoma Farm
Bureau, Oklahoma Farmers’ Union, and several other
organizations with a vested interest in rural Oklahoma.
But the show does not cater only to rural Oklahomans.
Oklahoma Horizon pushes to keep urban Oklahoma
involved as well, from stories about the agurbs featured in Jack Schultz’s Boomtown U.S.A. to the urban harvest and
Food 4 Kids programs sponsored by the Regional Food Bank
in Oklahoma City. Capitol Insight is a weekly segment.
Rachel Hubbard gives an analysis of the week’s legislative
session for the layperson.
The show has also featured stories on alternative fuel sources
such as ethanol and hybrid vehicles. The show also explained
safety concerns in these electric cars. The May 7 program
showcased Mark Thomas, a drag racer who burns ethanol fuel
in his car.
“There’s so much out there in Oklahoma, and people just
don’t realize it,” said Alisa Hines, reporter and editor.
Agri-tourism is on the rise in Oklahoma. Oklahoma Horizon
will take a look at this industry and what it could mean
economically for rural Oklahoma. According to the Center
for Rural Studies, agri tourism and related activities like
hunting now equal production agriculture in economic
impact.
Other upcoming stories focus on health. Muscle cows
features Belgian Blue cattle, a new breed being raised in
Oklahoma. The meat from these cattle has less cholesterol
than even chicken.
To view stories from previous shows or to give the Oklahoma
Horizon staff a story idea, visit the web site at
www.OkHorizon.com. There you can find links to daily
market prices, and weekly analysis from leading ag
economists.
McClendon said he recently read a book by noted economist
Thomas Friedman where Friedman says parents need to treat
children not wanting to study, the same as they would picky
eaters. “We grew up hearing we had better clean our plates,
because there were hungry children in China. Today’s kids
need to know that they had better finish their homework,
because there are a billion children in China who will want
their job.” We live in a global economy, and no industry has
felt the effects more than agriculture, and according to
McClendon now is the time for rural America to take those
changes by the hand, before they take us by the throat.
Please contact us at:
Oklahoma Horizon
Oklahoma Department of
CareerTech Communications
and Marketing Division
405-743-5166
www.okhorizon.com
alisa_hines@okcareertech.org |
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