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Head Coach Wyatt Clark discusses growing interest in collegiate rodeo, investments in the program and Nebraska’s role in hosting the 2026 National High School Finals Rodeo.

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The North Carolina Farm Bureau is helping producers reduce sun exposure through its Tractor Canopy Cost-Share Program.
Industry leaders say continued monitoring, communication, and prevention efforts will be key to keeping U.S. livestock herds protected from foreign animal disease threats.
Officials are monitoring New World screwworm cases while Superior Livestock Auction highlights strong demand and market trends heading into fall.
Dry weather continues to pressure South Texas agriculture despite recent rainfall.
Rising Prime beef production has prompted the USDA to review grading standards as cattle producers navigate quality changes, screwworm concerns, and ongoing market volatility.
Weather remains the biggest market driver as corn pollinates, while Guatemala’s E10 mandate and growing demand in Latin America create new opportunities for U.S. ethanol exports.
The administration says the boundary changes are intended to balance conservation with traditional land uses, including grazing, recreation, and other multiple-use activities on public lands.
For agriculture, lower energy prices could provide some near-term relief for fuel-related operating costs, though producers continue to face elevated expenses for labor, crop inputs and financing. The
Country artist John Rich discusses his new role as Special Envoy for American Landowners and his efforts to advocate for farmers, ranchers, and property owners.
U.S. Secretary of Agriculture Brooke Rollins joined us for a recent town hall presented by the Western Caucus Foundation. In her keynote address, Rollins discusses the fight against the New World screwworm in the U.S., a new policy to expand grazing on federal lands and reduce regulatory burdens, the reigniting of trade policy, the bolstering of domestic fertilizer production, and the creation of federal policies that put America’s great farmers and ranchers first.

Continuing Coverage: New World Screwworm

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About Us
Gatsby Gottsch Solheim and Raquel Gottsch Koehler take the reins at Rural Media Group, ushering in a bold new era for rural storytelling
About Us
Gottsch championed Rural America and changed the history of rodeo forever.

Latest Lifestyle Stories

The seventh-generation farmer reflects on more than 200 years of family farming and the future of Jepson Family Farms.
Homestead Hollow Farm now sells its own products while helping connect customers with other local farms.
After more than three decades in the classroom, longtime ag educator Mike White leaves behind a legacy of educating students while helping shape the next generation of agricultural leaders in Illinois.
Stream Bridges Now Wherever You Listen To Music
The organization recognized its top student award finalists while showcasing career opportunities through its Next Gen Conference.
University of Nebraska President Dr. Jeffrey Gold explains how simple precautions can help reduce the risk of skin cancer.
The couple is among three finalists for the Arkansas Farm Bureau Young Farmers and Ranchers Excellence Award.
Robert and Sid Prescott say weather swings have turned the 2026 growing season into a daily challenge.
Blue Ridge Genetics says the technology is improving grazing management while helping conserve natural resources
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