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University of Illinois’ Dr. Matthew Wheeler discusses developing insulin-producing dairy cows and the potential of livestock biotechnology to address future healthcare challenges.
Illinois Pork Producers Association’s Jennifer Tirey recaps the World Pork Expo, key issues facing pork producers, and efforts to restore pork options in Chicago Public Schools.
OOIDA’s Lewie Pugh discusses a new bipartisan surface transportation bill, industry efforts to address regulatory concerns, investments in truck parking and freight infrastructure, and the outlook for transportation policy.
The market is expanding beyond traditional jerky customers as shoppers prioritize protein, convenience, and smaller portions
Corn ethanol demand and stronger oilseed processing continue supporting domestic markets for crop producers.
Farms should identify key roles and begin leadership succession planning well ahead of any transitions—expected or unexpected.
Seasonal beef production gains may moderate retail price pressure, while tight cattle supplies continue supporting producer values.
Higher rail fuel surcharges could add cost pressure even as wheat production falls and grain movement remains active.
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Gatsby Gottsch Solheim and Raquel Gottsch Koehler take the reins at Rural Media Group, ushering in a bold new era for rural storytelling
About Us
Gottsch championed Rural America and changed the history of rodeo forever.

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The family-owned dairy has earned recognition for its contributions to the Registered Holstein breed.
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The conference helps members develop leadership skills while creating plans to serve their communities.
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