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manage risk as milk price volatility increases.
Strong beef demand is offsetting weaker cash cattle.
Brazil logistics issues may support U.S. soybean demand.
AFBF Economist Danny Munch breaks down a new Farm Bureau analysis showing that producers now earn less than 6 cents of every food dollar, as farm input costs continue to squeeze margins.
As ag lawmakers in the Senate await the House vote on the Farm Bill, they are eager to discuss the challenges farmers face before it is their turn to take up the critical legislation.
Productivity gains are supporting supply despite limited herd expansion.
Elena Chavez with Halter provided insight into the company’s virtual fencing technology, its adoption in the U.S., and the impact of recent funding on ranching operations.
Brooks York with AgriSompo addresses how current market conditions and risk management are impacted by volatility in the Middle East, and considerations for farmers in the spring planting season.
The Biden Administration launched the Increasing Land, Capital, and Market Access (ILCMA) program in 2023 to help underserved farmers facing barriers to land ownership.
About Us
Gatsby Gottsch Solheim and Raquel Gottsch Koehler take the reins at Rural Media Group, ushering in a bold new era for rural storytelling
About Us
Gottsch championed Rural America and changed the history of rodeo forever.

Latest Lifestyle Stories

Senior exhibitor reflects on years of work in the ring and the bond that led to his first sale
Premieres on Wednesday, April 1, 2026, at 7:30 PM ET
After years of showing livestock, Gosda reflects on the bond and responsibility of taking care of her cattle
Houston competitor Ainslea Hayes shares what it takes to compete in the ring and carry on a family legacy
Young exhibitors balance school and months of preparation as they compete at one of Texas’s largest livestock events.
The annual event blends livestock shows, youth competitions, and family-friendly attractions in the heart of Austin
Dr. Gold encouraged farmers and ranchers to prioritize eye safety in their daily routines, offering his expertise to help reduce risks on this week’s Rural Health Matters.
Recent USDA reports show a steady feedlot supply despite growing consumer demand for beef, ahead of typical seasonal summer trends.
Featured Shows
Twisted Skillet brings a straightforward, hands-on approach to kitchen television, rooted in food and fire. Hosted by Texas chef Sean Koehler, the series explores open-fire outdoor cooking techniques, regional ingredients, and the people who raise, prepare, and inspire the food found across America.
Enjoy traditional country music from modern-day troubadours The Malpass Brothers. Each episode stars the brother duo of Chris & Taylor Malpass along with a featured celebrity guest– and loads of clever humor.
FarmHER + RanchHER on RFD-TV is working to change how people perceive a farmer by sharing the stories of the women who live and lead in agriculture.
SharkFarmer TV is the brainchild of Rob Sharkey, a 5th-generation farmer from Illinois. He shares the stories of incredible people in agriculture—both their successes and perhaps a few blunders along the way. You’ll see aerial footage of the field just as the drone crashes into a barn—and hear the story behind it all.