A Legacy Grows: Fifth-gen Texas ranch family nurtures their land & livestock with a spirit of innovation

The Clark Family, of Brownwood, Texas, are finalists for the state’s Young Farmers & Ranchers award. Known for cultivating a thriving ranching operation across five generations, the current steward, Jay, is doing so with an ever-growing commitment to regenerative practices.

In Brownwood, Texas, The Clark Family is cultivating a thriving ranching operation as well as nurturing a deep commitment to regenerative practices. As finalists in the Texas Outstanding Young Farmer & Rancher Contest, Jay and Francie Clark are sharing their story, which unfolds as a testament to five generations of ranching heritage.

The Clarks have left an indelible mark on the Texas ranching scene since 1903. Jay, born and raised in these pastures, is the current steward of this legacy. As he carries it forward, he is taking their traditional beef cattle operation on a journey that embraces diversification.

For a Dallas native with no agricultural background, the move to Brownwood marked the beginning of a profound connection to ranch life for Jay’s wife, Francie. A month after her arrival to town, the couple met and were married the following year. Together, they manage the ranch and raise their three children.

The Clark Family, known for their innovative spirit, has continued to expand their horizons beyond traditional ranching over the years. Jay has spearheaded this new direction for his family operation with a series of bold moves that have all proved to be success.

In 2020, they opened an event venue on the family ranch, offering a unique blend of overnight stays and special events, providing a source of income and a platform to connect with the wider community. The following year, he transformed their old backgrounding yard into a fully operational feedlot. This expansion reflects a dynamic approach to ranching, adapting to the evolving landscape of agriculture.

Recognizing the importance of sustainable practices, the family also implemented regenerative ranching methods. The positive impact on soil health, forage quality, and livestock well-being became evident, showcasing their commitment to holistic land management.

As the family reflects on the changing landscape of their ranch and the evolving community around them, they acknowledge the growing interest in understanding the sources of food, fiber, and fuel. They see it as their responsibility to be stewards worthy of the land and bridge the gap, helping the community reconnect with agriculture.

Related Stories
Key legal & tax insights for farmers, like accumulated earnings tax, using 401(k) to start farming, ag data in court, and maximizing farm home-sale exclusions when selling your farm.

Agriculture Shows
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Farm Traveler is for people who want to connect with their food and those who grow it. Thanks to direct-to-consumer businesses, agritourism, and social media, it’s now easier than ever to learn how our food is made and support local farmers. Here on the Farm Traveler, we want to connect you with businesses offering direct-to-consumer products you can try at home, agritourism sites you can visit with your family, and exciting new technologies that are changing how your food is being grown.
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.
Host Ben Bailey hops in the tractor cab, giving farmers 10 minutes to answer as many questions and grab as much cash as they can for their local FFA chapter.