The National Alliance of State Broadcast Associations is crafting a message the group hopes will convince automakers to keep AM radio in the dash of American-made vehicles.
This month Ford announced it was phasing out the option for most of its 2024 vehicles. Previously, many automakers said they would eliminate the option in future electric vehicle options.
NAFB Broadcast Council and Management Sales Council members are sending a survey created by NASBA’s “Radio In the Dash Committee.” The collected data will help the committee more accurately craft messaging and develop actionable items.
NAFB also said it would share any new developments following its second quarter board meeting on Monday, April 17.
In March, Rep. Josh Gotthemier (D-NJ) called on the National Highway Traffic Safety Administration to add AM radio to the Federal Motor Vehicle Safety Standards to require that all automakers include AM radio as a stock feature in their vehicles. He also urged electric vehicle manufacturers to include AM radio in their cars and trucks, citing the public safety uses of AM radio such as the National Public Warning System.
Take the survey HERE.