Artificial intelligence has become a staple on many farms around the globe. Now, the potato industry is using it to stop misinformation.
Potatoes USA is using AI to scan social media platforms for misinformation. They say thousands of posts are made each day about potatoes, and many include factually wrong statements.
Group president Blair Richardson says it was a team effort to make the tool possible.
“So we use the research that the Alliance for Potato Research and Education has been investing in for the past 15 years, and that body of evidence, plus all the other research that’s out there about potatoes that the industry didn’t fund, to come up with an answer or a response to those things whenever there’s something that’s incorrectly stated about potatoes.”
All of this comes at a cost, though. Richardson says the initial investment is about half a million dollars and will cost about $100,000 a year to operate.
