Complicated For All Involved: Canada’s red meat industry is monitoring the new “Product of USA” rule

Canada’s red meat livestock sector is monitoring developments after the USDA’s announcement of the final “Product of the USA” rule.

Coming into effect in 2026, only beef and pork products derived from animals that have been born, raised, slaughtered, and processed on American soil would qualify for the new “Product of the USA” label.

The Canadian Pork Council and Cattle Association say that these rules are among the most strict in the world and resemble the mandatory country-of-origin labeling rules, which were abolished in 2015.

The Executive VP of the Canadian Cattle Association says that this could largely disrupt trade.
“It’s a big issue for many feeders in Texas, Kansas, and Nebraska that bring a lot of Canadian feeder animals. This rule basically disqualifies that trade, which has been pretty important to a number of U.S. producers as well,” Dennis Laycraft explains.

He says that as we get closer to 2026, when the rule goes into effect, he thinks that the American industry will see the rules as extremely complicated for all involved.

Related Stories
Meet Judi Whittaker, a fourth-generation farmer and dedicated advocate for agriculture, and the New York Farm Bureau’s 2024 Distinguished Service to Agriculture Award Winner.

Agriculture Shows
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Farm Traveler is for people who want to connect with their food and those who grow it. Thanks to direct-to-consumer businesses, agritourism, and social media, it’s now easier than ever to learn how our food is made and support local farmers. Here on the Farm Traveler, we want to connect you with businesses offering direct-to-consumer products you can try at home, agritourism sites you can visit with your family, and exciting new technologies that are changing how your food is being grown.
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.
Host Ben Bailey hops in the tractor cab, giving farmers 10 minutes to answer as many questions and grab as much cash as they can for their local FFA chapter.