Kramer Farney, Marketing Head for GHX™, walks us through the GHX™ Experience – based on pricing by the acre, not by the bag – making for a new way to buy seed that leads to a much easier process. The GHX™ Experience is all about giving farmers what they’ve been asking for: a partnership based on personalized interactions throughout the season, delivering insights, through both a highly personalized service model and innovative technical tools, that help them see their operation in a whole new light.