New Holland is teaming up with Bluewhite Robotics to revolutionize automation and worker safety

An ag robotics company, Bluewhite Robotics, has teamed up with New Holland in hopes to bring their technology to existing fleets while making it easier on the farmer.

“We are not trying to be a tractor company. We’re bringing a very knowledgeable tractor company with us being knowledgeable about autonomy, and now we can create an amazing product together, focusing mainly on the grower, making sure that they are happy and they are able to. It so. We’re very excited about this relationship. We use it as the ability to blend in and create simple solutions that you don’t need to pick and choose from all kinds of entities. You have a one-stop shop, the dealer next to you, the person that you’ve been with for quite a while,” said Ben Alfi.

Alfi says while robotics could help solve labor problems, they also highlight worker safety.

“I believe we are at that tipping point right now here in agriculture. Starts with the huge need to make a safe environment for people to work on the farm so that they don’t need to be near chemicals and they can operate at scale without being worried about their personal safety. We see the technology here available. It’s happening.”

Precision ag technology has boomed since the early 2000s. USDA found systems like auto-steer are now on 52 percent of all mid-sized farms. Operators say they chose their precision ag systems to increase yields, save time on labor, and reduce input costs.

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