Northwest cherry growers are hoping to continue last year’s success this year.
“From a consumer standpoint, I think we presented everything we possibly could. We had great fruit, we had the right price on it, and then because California was normal timing last year, we ended up with some big cherry displays over Memorial Day, which was before we even started. A lot of those cherry displays stayed right up front, and that had a very positive impact on the season overall,” said BJ Thurlby.
Thurlby says when it comes to price, the sweet spot is between $4 and $5. As far as marketing, he says it is not as easy as other fruits, like apples, that often get more shelf space.
