The U.S. potato industry is in a much better spot than just a couple of years ago. Potatoes USA has been watching the trends, and they say demand is holding strong, and people want the product.
“Every study we ever do demonstrates that in so many different facets, so many different ways, their perceptions of the healthfulness or nutritional value of the potatoes provide to them, consumers are understanding more and more, and there’s just high demand for the product. This year, 2024, and we’re continuing to promote potatoes. We really are trying to make sure that the younger generation, Gen. Z, who are fresh into the buying market, understand the benefits of potatoes and know how to cook with them, understand the nutritional benefits,” said Kim Brashears.
Potatoes were one of several industries hit hard by storms this year. Hurricane Milton caused hundreds of millions of dollars in damages to Florida producers this year. The hardest hit products were vegetables, melons, and potatoes.
