While inflation may be cooling, consumers are still paying high prices at the grocery store. It is why the Pork Board is encouraging them to get pork a try and say it can help stretch valuable food dollars.
“The shoulder is a very versatile piece of meat. Take a pork shoulder, smoke it, and make pulled pork so you have pulled pork sandwiches one day. The next day, you can shred that, crisp it up in a cast iron skillet, and do street tacos. The next day, you could do the same thing with nachos and make pulled pork nachos. So be thinking about pork from a standpoint of, okay, it’s a $20 ring at the retail store, but I can feed my family for three days this week.”
The Pork Board says they are working to bring in new customers after seeing a generational divide on buyers of U.S. pork.
