Ranching is a tough lifestyle, but technological advancements are giving some ranchers a helping hand.
Operators at the G Bar C Ranch in Texas says that their operation is like a living laboratory. They have used and benefited from technologies that help them look at their ranch in a different light.
Right now they are using tracking software powered by artificial intelligence, and it lets them monitor everything from animals to feed.
Owners there stress technology must meet farmers where they are because things change so fast in agriculture.
