Pizza Hut is the latest restaurant to join on the fake meat craze.
The pizza chain will be testing “incogmeato” Italian sausage at one of its locations in Arizona Wednesday.
“We innovate for human’s sake and we’ll win on taste — PERIOD,” Pizza Hut’s chief brand officer, Marianne Radley, said in a press release. “When we talk about feeding more possibilities, we mean it.”
The plant-based meat alternative comes from Kellogg-owned Morningstar Farms.