How the beef industry looks to compete with plant-based

With interest in plant-based alternative proteins on the rise, many are wondering how the beef industry is positioning itself to address the trend and keep consumers informed.

Norman Voyles with the Cattlemen’s Beef Board spoke with RFD-TV’s own Janet Adkison on the impact alternative proteins may have on the industry, facts about beef’s nutritional profile, and how they are encouraging consumers to choose beef.

Meatless meat claims questioned