Whole grains are having a good year, according to a new survey from the Whole Grains Council. The study found an uptick in consumer interest and awareness as well as increased consumption of whole grains.
The survey found that 57 percent of respondents increased their whole grains intake over the last five years, and 77 percent said they believe they need to eat more whole grains.
Those numbers were even higher when the results were narrowed to just millennial consumers.
The survey also found that 17 percent of the consumers surveyed said that sustainability is an important factor to them when purchasing products containing whole grains.
The USA Rice Federation says the results are great news for the US Rice industry as well as domestic rice producers.
Here are the top agriculture news headlines from RFD-TV News today (Wednesday, March 12, 2025) and the top trending stories on RFD-TV News.
March 12, 2025 03:18 PM
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February 28, 2025 03:57 PM
January 08, 2025 02:27 PM
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The Iowa Farm Bureau Federation introduces us to Sam Cogdill, one of its three esteemed Distinguished Service to Agriculture Award winners for 2024.
December 13, 2024 02:34 PM
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Ninth-generation farmer Riley Pierce is a member of the Southwest Pulaski FFA Chapter and the 2024 Kentucky FFA State Star Farmer for his commitment to farming and unyielding work ethic at such an early age.
December 13, 2024 02:12 PM
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I Love Rural Health takes us to Gothenburg, Nebraska, to see how this small-town hospital harnesses the power of data informatics to transform patient care.
December 06, 2024 01:13 PM
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While African Swine Fever has yet to reach the United States, researchers at Kansas State University are working to ensure it can be easily detected.
December 04, 2024 12:52 PM
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Texas A&M AgriLife Researchers at Weslaco are switching from defense to offense against huanglongbing disease, a.k.a. citrus greening, which is a global threat to the
December 04, 2024 12:21 PM
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Meet the Coblentz Family, Oklahoma Farm Bureau’s District 6 Farm and Ranch Family of the Year for 2024.
December 03, 2024 01:24 PM
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