Whole grains are having a good year, according to a new survey from the Whole Grains Council. The study found an uptick in consumer interest and awareness as well as increased consumption of whole grains.
The survey found that 57 percent of respondents increased their whole grains intake over the last five years, and 77 percent said they believe they need to eat more whole grains.
Those numbers were even higher when the results were narrowed to just millennial consumers.
The survey also found that 17 percent of the consumers surveyed said that sustainability is an important factor to them when purchasing products containing whole grains.
The USA Rice Federation says the results are great news for the US Rice industry as well as domestic rice producers.
