Toyland Treasures

At the crossroads where homespun creative brilliance meets sophisticated Madison Avenue marketing savvy, some of the most beloved toys from decades past sprang into being. The stories of their inspiration, creation, and development are often fascinating.

About Toyland Treasures

At the crossroads where homespun creative brilliance meets sophisticated Madison Avenue marketing savvy, some of the most beloved toys from decades past sprang into being.

Providing endless hours of playful – and often educational – diversion for the young (and the not-so-young too), many of these items proved a veritable gold strike for their inventors, producers, marketers, sellers, and consumers alike. The stories of their inspiration, creation, and development are often fascinating.

While an undeniably rock-solid concept lies at the heart of each of these playthings, one has to wonder if the success of many have been anything nearly as great as it was if not for some clever spin added to the idea, almost as an afterthought in some cases – a subtle-but-groundbreaking tweak to the product itself, a catchy name, or a brilliant splash of panache in the presentation.

So, we hope you enjoy these vignettes from the treasure chest of classic, throwback toys, and maybe some of you will be inspired to dig up some of these well-saved gems of your own from their resting places in the attic, basement, or storage unit and introduce them to a new generation!

Invented by a French electrician and originally called L’Ecran Magique, The Magic Screen, a catchy rebrand and saturation marketing on television in 1960 launched Etch A Sketch into the consumer toy market stratosphere.
The not-so-down-home origin of Lincoln Logs goes back to a flash of inspiration which Frank Lloyd Wright’s son had while assisting his father on one of this most famous projects – in Japan, of all places.
Mr. Potato Head was first introduced in 1952. The first sets cost less than a dollar and included attachments only (hands, feet, eyes, etc.), with consumers supplying their own potatoes for the body.
Cartoonist John Gruelle drew a smiling cartoon face onto the fabric of an old worn-out rag doll which his young daughter had found in the attic and called the doll “Raggedy Ann.”
After a mishap during an R&D project caused an experimental spring to gracefully “step” down a series of stacked items after being knocked off a shelf, mechanical engineer Richard James had the idea of turning his discovery into a toy – and Slinky was born!
While the mathematics underlying Spirograph’s circular patterns is quite complex, the toy’s enduring appeal rests with the fascinating beauty of the seemingly endless myriad of possible variations – and the highly satisfying process of creating them.
A stonemason observed children playing with sticks, pencils, empty spools of thread, and other household objects, and was inspired to create what became a classic toy set.
A new twist on the old technique of stereoscopic photography gave birth to the packs of circular reels which proliferated souvenir gift shops and drug stores nationwide during the mid-to-late 20th century.
Tom McComas became involved with toy trains by accident and with reluctance. But his passion led to the creation of “I Love Toy Trains,” which quickly became TM’s best-selling title and one of the best-selling children’s videos in the country. More videos were produced, and the series began to win awards and gain national exposure in magazines and on TV.
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