U.S. Wheat Associates has their eye on Africa as a potential market for 2025

U.S. Wheat Associates is fresh off the road, ending their global crop quality seminar. Leaders say it was an excellent tour, and they already have their sights set on next year.

“Africa, which is a potential market, we’re looking at hiring an additional technical person there in Africa for the first time in many years. We are excited about plans for two conferences in 2025. In the first half of 2025, for our South Asian and North Asian customers, will be in Vietnam in May, both of those conferences,” said Steve Mercer.

Mercer tells aginfo.net that next year they will be focused on promoting the value of U.S. wheat.